9th august 2014 - A long awaited date. Finally, the D-day had arrived. With lots of
confidence, motivation, inspiration and enthusiasm our group moved out of college to sell
on the streets of Mumbai. Feeling was unique with full of energy and slogans reverberating every where around
"socho becho seekho" and "Maha-mandi ki jai"
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Buses Awaiting |
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Full Energy Crowd |
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Our Group at Marine Drive with Demo Shapes |
Our group went to marine drive with a
well though out strategy to sell our products. we were looking around for
family with kids in the age group between 3-12 years of age. But our first customer came as a
surprise to us. He was a 16 year boy who purchased Number balance for his sister as a
gift for Rakhi. It was an eye-opener for us and taught us how naive we were in planning of our strategy.
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First Customer Delight |
After some struggle we got our second customer. It was a group of
foreigners who were influenced by the intentions behind the selling drive -
To help underprivileged children
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Not Only Indians.. We sold to Britishers also |
Then the
struggle came. We entered into an
over saturated zone of supply. Already many groups have sold these goods to different customers in that place. It was hard time as for next 2 hours we didn't sold anything to anyone. We were getting impatient but the will to
support the cause and thirst to learn kept us motivated to try and try. We approached
every one, from a family on tour to mumbai to a college kids group on hangout, almost every one sitting there at marine drive.
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Feels great to be part of a family pic |
It's rightly said "
Hard work pays off". While we were struggling to sell a single product,
we sold 4 products to a couple aged around 60. They took it for their grand-children. He was at a
top managerial post in a company and was so influenced with our efforts that he gave his e-mail id and asked us to forward it to college administration as he will be interested in
hiring people from our college. It was very motivational and we approached next customers in soaring confidence to sell rest of our inventories
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Another Young Customer
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Joyful kids with their New Toys |
It was truly a learning experience with
face off to reality. A platform where
one can practice what he learnt to learn more and more. In maha-mandi
learning is an active process where practice and fun comes for free. It taught not only sales and marketing strategies but
even bigger virtues like patience and perseverance
Few things that I would suggest are -
- Acquire complete knowledge of the products. How it is fun, how it helps to learn and how it is unique than other products in market
- Make a simple strategy, do not complex it. And do not panic when things are not going according to plan. Patience is the key to success
- Talk to every customer with smile. Do not rush through while explaining about the product and always be polite. Remember You are the one selling it
- Make demo shapes ready and never hesitate to call a potential customer.
MAHA-MANDI is something I'll cherish for my life time. Thank you
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